.case-study{max-width:1500px}.case-chapter{padding:clamp(56px,7vw,108px) 0;border-bottom:1px solid #d4c8b8}.case-chapter:first-child{padding-top:0}.case-heading{max-width:850px;margin-bottom:28px}.case-heading h2{font-size:clamp(2.8rem,5.6vw,6rem);line-height:1.03;letter-spacing:-.035em}.case-intro{max-width:65ch;font-size:18px;line-height:1.8;margin-bottom:40px}.dna-layout{display:grid;grid-template-columns:1fr 1fr;gap:0;margin-top:36px;background:#e9dff3;border-radius:24px;overflow:hidden}.case-visual{margin:0;min-width:0}.case-visual img{width:100%;height:auto}.case-visual figcaption{font-size:12px;padding:14px 0;line-height:1.5}.dna-layout>.case-visual{display:flex;flex-direction:column;background:#3b291f;color:#f5efe4}.dna-layout>.case-visual img{height:100%;object-fit:cover}.dna-layout>.case-visual figcaption{padding:14px 22px}.dna{padding:clamp(26px,4vw,60px)}.dna h2{font-size:clamp(2.3rem,3vw,3.6rem)}.dna dl{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:30px}.dna dl div{border-top:1px solid #b9a8c7;padding-top:16px}dt{font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase}dd{margin:8px 0 0;font-size:14px}.wordmarks{list-style:none;padding:0;margin:30px 0 0;display:flex;flex-wrap:wrap;gap:8px}.wordmarks li{border:1px solid #b9a8c7;border-radius:99px;padding:5px 10px;font-size:11px}.identity-chapter .gallery{grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}.identity-chapter .gallery figure{min-width:0}.identity-chapter .image-button{border-radius:20px;overflow:hidden;background:#eee4f8}.identity-chapter .gallery img{aspect-ratio:4/3;object-fit:contain}.case-palette{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border:1px solid #c7bba9;border-radius:16px;overflow:hidden;margin-top:36px}.case-palette>div{padding:80px 18px 18px;background:var(--tone);font-size:14px}.case-palette small{display:block;font-size:11px}.dark-tone{color:#f5efe4}.type-grid{display:grid;grid-template-columns:1.2fr 1fr;border-top:1px solid #c7bba9;border-bottom:1px solid #c7bba9}.type-grid article{padding:40px 30px}.type-grid article:first-child{background:#3b291f;color:#f5efe4}.type-grid article:last-child{background:#eee4f8}.type-display{font:400 clamp(3.6rem,6vw,6rem)/1.08 'Italiana',Georgia,serif;margin:32px 0}.type-sans{font:400 clamp(2.5rem,4.5vw,5rem)/1.2 'DM Sans',Arial,sans-serif;margin:40px 0}.asset-note{font-size:12px;line-height:1.7;max-width:70ch;opacity:.8;margin:18px 0}.graphic-example{padding:48px 5vw;margin-top:36px;background:#d4ffb3;text-align:center}.graphic-example h3{font:400 clamp(2.7rem,5vw,5rem)/1.1 'Italiana',Georgia,serif;margin:24px auto;max-width:15ch}.graphic-example p{max-width:50ch;margin:auto}.case-study .luluaa-reference-grid{margin:30px 0 0;padding:0;gap:12px}.icon-intentions{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px;margin:32px 0 0}.icon-intentions div{border-top:1px solid #c7bba9;padding-top:18px}.applications>article{padding:40px 0;border-top:1px solid #c7bba9}.support-title{display:flex;align-items:baseline;gap:20px;flex-wrap:wrap;margin-bottom:28px}.support-title>span{font:30px 'Italiana',Georgia,serif}.support-title h3{font:400 clamp(2rem,3.3vw,3.5rem)/1.1 'Italiana',Georgia,serif;margin:0}.support-title p{font-size:12px;margin:0}.applications .case-visual img{border-radius:20px}.paper-layout{display:grid;grid-template-columns:.7fr 1.3fr;gap:5vw;align-items:center}.paper-layout .support-title{display:block}.paper-layout .support-title h3{margin:12px 0}.guide-chapter{background:#eee4f8;padding-inline:3vw;margin-inline:-3vw}.guide-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0;border-top:1px solid #c5b5d2}.guide-grid article{padding:28px 28px 28px 0;border-bottom:1px solid #c5b5d2;min-width:0}.guide-grid article>span{font-size:11px;color:#68419f}.guide-grid h3{font:400 28px/1.2 'Italiana',Georgia,serif;margin:12px 0}.guide-grid p{font-size:14px;max-width:34ch}.case-price{font-size:22px}.case-study .closing{margin:0 -5vw}.case-study .heading{padding-top:70px}.case-study .closing .eyebrow{color:inherit}
@media(max-width:1000px){.dna-layout{grid-template-columns:1fr}.dna-layout>.case-visual img{max-height:600px;object-fit:cover}.type-grid{grid-template-columns:1fr 1fr}.icon-intentions{grid-template-columns:1fr 1fr}.guide-grid{grid-template-columns:1fr 1fr}.paper-layout{grid-template-columns:1fr}.case-intro{font-size:16px}}
@media(max-width:600px){.case-chapter{padding:48px 0}.case-study .heading{padding-top:40px}.case-study .heading h1{font-size:4.2rem}.dna-layout{border-radius:16px}.dna{padding:26px 22px}.dna dl{grid-template-columns:1fr}.case-heading h2{font-size:2.7rem}.identity-chapter .gallery{grid-template-columns:1fr;gap:24px}.case-palette{grid-template-columns:1fr 1fr}.case-palette>div{padding:55px 14px 14px}.type-grid{grid-template-columns:1fr}.type-grid article{padding:30px 24px}.type-display{font-size:3.7rem}.type-sans{font-size:3rem}.case-study .luluaa-reference-grid{grid-template-columns:1fr 1fr;gap:10px}.case-study .luluaa-reference-grid .image-button{aspect-ratio:3/4}.case-study .luluaa-reference-grid img{height:100%;object-fit:contain}.case-study .luluaa-reference-grid figcaption{font-size:11px;padding:9px 0 18px;gap:5px}.icon-intentions{gap:18px}.guide-grid{grid-template-columns:1fr}.guide-grid article{padding:22px 0}.guide-grid p{max-width:none}.support-title{gap:10px}.support-title p{flex-basis:100%}.applications>article{padding:28px 0}.applications .case-visual img{border-radius:14px}}
@media(prefers-reduced-motion:reduce){.case-study *{animation:none!important;transition:none!important}}
.tag-detail{max-width:230px;margin:26px 0 0}.tag-detail img{border-radius:12px}.tag-detail figcaption{font-size:11px;padding-top:8px}.case-study .gallery figure,.case-study .guide-grid article,.case-study .type-grid article{min-width:0}
.identity-chapter .gallery figure:nth-child(n+3) .image-button{background:#d4ffb3}
.identity-chapter .gallery figure:nth-child(n+3) .image-button img{object-fit:cover;object-position:center}
/* Full-screen cover with the original composition kept readable on tall screens. */
body[data-project='luluaa'] .immersive-opening{height:100svh;min-height:560px;isolation:isolate}
body[data-project='luluaa'] .immersive-opening:before{content:'';position:absolute;inset:-24px;z-index:-1;background:#3b291f url('luluaa-02.webp') center/cover no-repeat;filter:blur(16px) brightness(.7)}
body[data-project='luluaa'] .opening-image{object-fit:cover;object-position:center}
body[data-project='luluaa'] .opening-bottom{padding-top:64px;background:linear-gradient(transparent,rgba(30,18,10,.8))}
/* A compact editorial moodboard: all four references remain visible. */
.case-study .luluaa-reference-grid{max-width:1000px;margin:32px auto 0;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}
.case-study .luluaa-reference-grid .image-button{height:auto;aspect-ratio:3/4;border-radius:14px;overflow:hidden;background:#ede8e0}
.case-study .luluaa-reference-grid .image-button img{height:100%;width:100%;object-fit:contain}
.case-study .luluaa-reference-grid figcaption{font-size:12px;padding:12px 0 16px;gap:8px}
@media(orientation:portrait){body[data-project='luluaa'] .opening-image{object-fit:contain;background:transparent}}
@media(max-width:700px){.case-study .luluaa-reference-grid{grid-template-columns:repeat(2,minmax(0,1fr));max-width:460px;gap:14px}.case-study .luluaa-reference-grid figcaption{font-size:11px;gap:6px}.case-study .luluaa-reference-grid .image-button{aspect-ratio:4/5}.identity-chapter .gallery figure:nth-child(n+3) .image-button img{aspect-ratio:4/3}}
.dna-layout{max-width:1120px;margin-inline:auto}
@media(max-width:1000px){.dna-layout>.case-visual img{max-height:360px;object-fit:cover;object-position:center}.dna{padding:30px}.dna h2{margin-top:14px;margin-bottom:22px}.dna dl{margin-top:20px}}
/* Frame the square artwork itself, without repeated or blurred margins. */
body[data-project='luluaa'] .immersive-opening:before{display:none}
body[data-project='luluaa'] .opening-image{object-position:50% 60%}
@media(orientation:portrait){body[data-project='luluaa'] .immersive-opening{height:auto;min-height:0;aspect-ratio:1/1}body[data-project='luluaa'] .opening-image{object-fit:contain;object-position:center}body[data-project='luluaa'] .opening-bottom{padding-top:28px;padding-bottom:18px;font-size:12px;gap:6px}}
@media(max-width:700px) and (orientation:portrait){body[data-project='luluaa'] .opening-bottom{align-items:center;flex-direction:row;padding:24px 5vw 12px}body[data-project='luluaa'] .opening-bottom span{max-width:19ch}body[data-project='luluaa'] .opening-bottom a{max-width:12ch;line-height:1.3}}
/* Two original editorial proposals, kept at square proportions and below native resolution. */
.case-study .luluaa-editorial-pair{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;max-width:740px;margin:30px auto 0}
.case-study .luluaa-editorial-pair figure{margin:0;min-width:0}
.case-study .luluaa-editorial-pair .image-button{display:block;width:100%;padding:0;aspect-ratio:1;background:transparent;border:0;border-radius:12px;overflow:hidden;cursor:zoom-in}
.case-study .luluaa-editorial-pair img{display:block;width:100%;height:100%;object-fit:contain;aspect-ratio:1}
.case-study .luluaa-editorial-pair figcaption{font-size:12px;line-height:1.6;padding:12px 0}
@media(max-width:600px){.case-study .luluaa-editorial-pair{max-width:340px;grid-template-columns:minmax(0,1fr);gap:20px}}
/* Interactive identity cards, using the original artwork. */
.luluaa-logo-shell{max-width:1000px;margin:0 auto 36px;overflow:hidden;padding:8px 4px}
#luluaa-logo-stack.is-stacked{display:block;position:relative;overflow:hidden;touch-action:pan-y;margin:0;user-select:none}
#luluaa-logo-stack.is-stacked figure{position:absolute;left:50%;top:34px;width:min(68%,560px);margin:0;z-index:var(--stack-z,1);transform:translateX(calc(-50% + var(--stack-x,0%))) scale(var(--stack-scale,1)) rotate(var(--stack-rotation,0deg));transform-origin:center;opacity:var(--stack-opacity,1);background:#f5efe4;border-radius:20px;box-shadow:0 12px 30px #3b291f24;overflow:hidden}
#luluaa-logo-stack.is-stacked.is-ready figure{transition:transform 400ms ease,opacity 400ms ease}
#luluaa-logo-stack.is-stacked .image-button{display:block;width:100%;padding:0;border:0;border-radius:0;aspect-ratio:4/3;cursor:grab;overflow:hidden}
#luluaa-logo-stack.is-stacked img{display:block;width:100%;height:100%;aspect-ratio:auto;object-fit:cover;object-position:center;pointer-events:none}
#luluaa-logo-stack.is-stacked figure:nth-child(-n+2) img{object-fit:contain}
#luluaa-logo-stack.is-stacked figcaption{min-height:55px;padding:14px 20px;box-sizing:border-box;font-size:12px;line-height:1.6}
.luluaa-logo-controls{display:flex;align-items:center;justify-content:space-between;gap:20px;max-width:700px;margin:20px auto 0;font-size:12px;color:#3b291f}.luluaa-logo-controls>div{display:flex;gap:10px}.luluaa-logo-controls button{width:44px;height:44px;border:1px solid #3b291f;border-radius:50%;background:transparent;color:inherit;font-size:28px;cursor:pointer}
.luluaa-logo-dots{display:flex;justify-content:center;gap:4px;margin-top:10px}.luluaa-logo-dots button{display:grid;place-items:center;width:32px;height:32px;padding:0;border:0;background:transparent;cursor:pointer}.luluaa-logo-dots button:after{content:'';width:7px;height:7px;border:1px solid #7653ac;border-radius:50%}.luluaa-logo-dots button[aria-pressed='true']:after{background:#7653ac}.luluaa-logo-shell button:focus-visible,#luluaa-logo-stack:focus-visible{outline:3px solid #7653ac;outline-offset:4px}
@media(max-width:600px){#luluaa-logo-stack.is-stacked figure{width:76%;top:24px;border-radius:14px}#luluaa-logo-stack.is-stacked figcaption{font-size:11px;padding:12px 14px}.luluaa-logo-controls{margin-top:12px}}
@media(prefers-reduced-motion:reduce){#luluaa-logo-stack.is-stacked.is-ready figure{transition:none}}
/* Keep the existing tag frame and moodboard geometry. */
.tag-detail img{width:100%;height:auto;aspect-ratio:154/104;object-fit:contain;object-position:center}
.case-study .luluaa-reference-grid .image-button img{object-fit:cover;object-position:center}
.case-study .luluaa-reference-grid .reference-feline img{object-position:45% 60%}
.case-study .luluaa-reference-grid .reference-gesture img{object-position:50% 44%}
.case-study .luluaa-reference-grid .reference-still-life img{object-position:50% 55%}
.case-study .luluaa-reference-grid .reference-ritual img{object-position:50% 50%}